Chapter 111 of the General Laws, as appearing in the 2010 Edition, is hereby amended by adding the following section:-

Section 223. The department of public health shall collaborate with the Massachusetts Children's Trust Fund, the department of education, the department of early education and care and the department of children and families to develop and implement a comprehensive and coordinated statewide public awareness campaign to expand the knowledge of parents, caregivers and the general public on the advantages associated with the use of positive parenting techniques. The department of public health may collaborate with public and private colleges and universities and nonprofit organizations to obtain grants and private funds to implement the provisions of this section. For the purposes of this section, positive parenting shall mean a non violent, solution focused approach that includes: clear communication of expectation, rules and limits; building a mutually respectful relationship with the child; teaching the child life long skills; and developing long term solutions that develop the child's own self-discipline.