SECTION 1. Chapter 21A of the General Laws, as appearing in the 2012 Official Edition, is hereby amended by adding the following new section:-

Section 24. (a) There shall be established within the division of marine fisheries (DMF) a coordinated program to market seafood landed in the commonwealth and to take other actions to increase consumer demand and preference for the said local seafood products and support for the commonwealth’s fishing and seafood industry and the residents and communities that benefit from these activities. More specifically, the objectives of said program may include, but are not limited to:

(i)Increasing the public’s knowledge about the health benefits of consuming seafood and the economic importance of the commonwealth’s fishing industry to the local economy and communities;

(ii)Educating the public on fisheries resources, fisheries management and commercial fishing to build consumer confidence in the sustainable basis for commercial fishing in the commonwealth;

(iii)Creating name recognition and increasing consumer demand and preference for commonwealth seafood products, including through the use of brand name, logo or other actions to differentiate them from other seafood products;

(iv)Stabilizing market prices through the promotion of the commonwealth seafood products in low consumer demand or when the supply of said products is high;

(v)Developing a variety of promotional and educational tools and strategies to achieve the program’s purpose and objectives, including employing market research and social media; and

(vi)Identifying a range of sources and mechanisms to fund program activities and to increase the scope of program outreach to the public and other stakeholders.

(b) The director of dmf shall appoint a permanent steering committee to assist DMF in the administration of its seafood marketing program, including in the areas of strategic planning, financial management, prioritization of programmatic initiatives, and in pursuing funding for program activates from outside sources such governments, non-governmental organizations, and industry stakeholders and other private parties. The membership of said steering committee shall be composed of 2 members of the senate, one of whom shall be appointed by the senate minority leader; 2 members from the house of representatives, 1 of whom shall be appointed by the house minority leader; 1 representative of wholesale seafood dealers; 1 representative of seafood retail businesses; 1 representative of seafood restaurant businesses; 2 representatives of fishing industry advocacy organizations; 4 representatives of the commercial fishing/harvesting industry, 1 of whom shall be a representative of the lobster industry, 1 of whom shall be a representative of the scallop industry, and 1 of whom shall be a representative of the wild caught shellfish industry; the director of the division of the marine fisheries or his designee; the commissioner of the department of the fish and game or her designee; and the commissioner of the department of agricultural resources or his designee.  

SECTION 2. Chapter 29 of the General Laws as appearing in the 2012 official edition is hereby amended by inserting after section 2XXXX the following section:

2XXXX. There shall be established and set up on the books of the Commonwealth a separate fund to be administered by the division of marine fisheries (DMF), and to be known as the Massachusetts Seafood Marketing Program Fund. The following monies shall be credited to the fund: notwithstanding any general or special law to the contrary, a portion of the monies collected from the sale of commercial harvester and dealer permits issued by the division of marine fisheries pursuant to chapter 130 not to exceed $250,000 per fiscal year; any appropriations, grants, gifts, or other monies authorized by the general court or other parties and specifically designed to be credited to the fund; and any income derived from the investment of amounts credited to the fund. All amounts credited to the fund shall be used, without further appropriation, for the purpose of developing and administering the Massachusetts Seafood Marketing Program established pursuant to section 23 of Chapter 21A, provided that said program expenditures shall be made in consultation with the department of fish and game and its division of marine fisheries and are consistent with any program priorities identified by the steering committee established pursuant to said section 23 of chapter 21a. No expenditure from the fund shall cause the fund to be in deficiency at the close of a fiscal year. Monies deposited in the fund that are unexpended at the end of the fiscal year shall not revert to the general fund and shall be available for expenditure in the subsequent year. The fund shall be exempt from the indirect and fringe benefits that would otherwise be assessed by the commonwealth pursuant to chapter 29.

SECTION 3 Section 1 of said chapter 29 of the General Laws as appearing in the 2012 official edition is hereby amended by inserting at the end of the definition of “Consolidated net surplus in the budgetary funds” in line 54  the following words :- “and section 2XXXX of chapter 29.”