SECTION 1.  Chapter 138 of the General Laws is hereby amended by inserting the following new section:

Section 34E:

a) Each person licensed pursuant to chapter 138 of the General Laws shall prominently display a sign in each room in which alcoholic beverages are purchased or consumed and in each public restroom on the premises that reads as follows:  ALCOHOL CONSUMPTION DURING PREGNANCY IS HARMFUL TO THE FETUS AND CAN CAUSE BIRTH DEFECTS, LOW BIRTH WEIGHT AND FETAL ALCOHOL SYNDROME, WHICH IS A LEADING CAUSE OF DEVELOPMENTAL DISABILITIES.   

b) Each sign required by Section 1 shall not be less than 8 1/2 inches by 11 inches in size.  The letters on the sign shall be not less than one-half inch in height, of the same type, style and color and shall contrast clearly with the sign’s background.

c) The Alcoholic Beverages Control Commission shall provide, to any permitee who requests one, a sign that conforms to the requirements of Section 1 of this act and that is suitable for photocopying.

d) In the event there is no warning sign posted on the retailer’s premises, it shall be the responsibility of the Alcoholic Beverages Control Commission to furnish the retailer with a warning sign.  The retailer shall have 30 days from receipt of the warning sign to post it on the licensed premises.  Thereafter, a retailer who violates Section 1 of this act is subject to a written warning for the first violation.  For a second or subsequent violation, the retailer shall pay a fine of at least twenty dollars but not more than one hundred dollars for each such violation.  For the third and subsequent violations, each day the activity continues shall be a separate violation.