SECTION 1. Section 25C Subsection f of Chapter 138 of the General Laws as appearing in the 2016 Official Edition is hereby amended by inserting after the word “necessary”, the following words: Notwithstanding anything to the contrary contained in this Chapter, a licensee authorized to sell alcoholic beverages at retail for off-premises consumption may issue coupons to customers for the purchase of alcoholic beverages at prices below current posted prices provided that the final cost to a customer is not below the retailer’s invoiced cost after applicable discounts.
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