SECTION 1. Notwithstanding any special or general law to the contrary, the department of energy resources shall study the branding, marketing, and funding of electric vehicle, electric vehicle charging equipment, and fuel-efficient vehicle incentive programs available to passenger and commercial vehicle lessors and purchasers of both new and used vehicles in the commonwealth.
The study shall consider: (i) existing and potential available incentives, (ii) existing and potential funding sources for incentives, (iii) existing and potential marketing strategies for incentives, (iv) best practices in public program marketing from within Massachusetts including but not limited to the mass save program, (v) best practices in public program marketing from other states, (vi) potential re-branding of electric vehicle incentive programs, including the use of the name mass save for vehicles.
The department shall report the results of its study and any recommendations to the clerks of the house and senate, chairs of the joint committee on transportation, and the chairs of the joint committee on telecommunication, utilities, and energy no later than December 15, 2019.
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