SECTION 1. Notwithstanding any general or special law to the contrary, the executive office of labor and workforce shall investigate and report on industries in Massachusetts that have suffered high unemployment rates as a result of the impact of the coronavirus pandemic that would benefit from utilizing the WorkShare program. The report shall include, but not be limited to, (1) a review of what industries currently utilize the WorkShare program; (2) recommendations regarding what industries may benefit from participating in the program; and (3) recommendations concerning how to promote the use of the WorkShare program among employers in Massachusetts. The report shall be submitted to the clerks of the house of representatives and the senate within 6 months of the passage of this act.

SECTION 2. The executive office of labor and workforce development shall create and implement a marketing strategy to advertise the WorkShare program to industries that would benefit from said program, which shall include, but not be limited to (1) the distribution of print and digital promotional materials to employers about the program; and (2) advertisements about the program on the executive office of labor and workforce development website. The secretary of the executive office of labor and workforce development shall ensure that the marketing strategy of the program is implemented within 12 months of the passage of this act.