SECTION 1. Section 25C subsection (f) of Chapter 138 of the General Laws as appearing in the 2016 Official Edition is hereby amended by inserting after the word “necessary”, the following words: Notwithstanding anything to the contrary contained in this Chapter, a licensee authorized to sell alcoholic beverages at retail for off-premises consumption may issue coupons to customers for the purchase of alcoholic beverages at prices below current posted prices provided that the final cost to a customer is not below the retailer’s invoiced cost after applicable discounts.
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