Chapter 93A of the General Laws, as appearing in the 2018 Official Edition, is hereby amended by inserting after section 11 the following section:-

Section 12: It shall be an unfair or deceptive act or practice for any business that makes an automatic renewal or continuous service offer to a consumer in this state to do any of the following:

(a) Fail to provide a toll-free telephone number, electronic mail address, a postal address if the seller directly bills to the consumer, or another cost-effective, timely, and easy-to-use mechanism for cancellation.

(b) In addition to the requirements of subdivision (a), a consumer who accepts an automatic renewal or continuous service offer online shall be allowed to terminate the automatic renewal or continuous service exclusively online, which may include a termination email formatted and provided by the business that a consumer can send to the business without additional information.

(c) Any person harmed by the failure of a business to comply with this section may bring an action pursuant to Section 9.