SECTION 1: Section 25A of Chapter 138 of the General Laws is hereby amended by inserting after subsection (a) the following:
(b) No licensee shall give or permit to be given money or any other thing of substantial value in any effort to induce any person to persuade or influence any other person to purchase, or contract for the purchase of any particular brand or kind of alcoholic beverages, or to persuade or influence any person to refrain from purchasing, or contracting for the purchase of any particular brand or kind of alcoholic beverages. This prohibition shall include furnishing a retailer with human resources to perform merchandising or other functions, with the expectation of stocking, rotation or pricing services of the industry member’s own product.
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