SECTION 1.  Chapter 195 of the acts of 2014 is hereby amended by inserting after section 3 the following section:

“SECTION 3A.  (a) Notwithstanding any general or special law to the contrary, the Authority shall issue a request for proposals to sell, license, or rent naming or sponsorship rights including but not limited to whole building naming rights for all buildings, facilities, parking garages, function rooms and public areas or other assets owned by the Authority.  The Authority shall preserve the name John B. Hynes Veterans Memorial Convention Center at its already named facility. Nothing in this section shall prohibit the selling, licensing, or rental of other sponsorship rights at the John B. Hynes Veterans Memorial Convention Center.  Nothing in this section shall require the Authority to issue a request for proposals for any buildings, facilities, parking garages, function rooms, public areas, or other assets already under a licensing, rental, or sponsorship agreement.

(b) The executive director shall direct all revenues generated by the Authority under this section to be split evenly between the Massachusetts Office of Travel and Tourism to promote statewide tourism and the Massachusetts Cultural Council to promote cultural programming.

(c) The Authority shall issue the request for proposals pursuant to this section within 180 days after enactment of this act.  All requests for proposals issued pursuant to this section shall be held open for a minimum of 120 days.”.