SECTION 1: The General Laws are hereby amended by inserting after chapter 155 the following chapter:-

CHAPTER 156

PROTECTING THE INTEREST OF MINOR CHILDREN FEATURED ON FOR-PROFIT FAMILY VLOGS

Section 1. As used in this chapter the following words shall, unless the context clearly requires otherwise, have the following meanings:-

"Age of majority," as defined in section 85P of chapter 231.

"Deceased individual," any individual, regardless of the individual's place of domicile, residence, or citizenship at the time of death or otherwise, who has died within ten years before January 1, 1998, or thereafter.

"Deceased personality," any individual, regardless of the personality's place of domicile, residence, or citizenship at the time of death or otherwise, whose name, voice, signature, photograph, or likeness had commercial value at the time of his or her death, whether or not during the lifetime of that individual he or she used his or her name, voice, signature, photograph, or likeness on or in products, merchandise or goods, or for purposes of advertising or selling, or soliciting the purchase or sale of, products, merchandise, goods, or services. A "deceased personality" includes, without limitation, any such individual who has died within fifty years before January 1, 1998, or thereafter.

"Fund-raising," an organized activity to solicit donations of money or other goods or services from persons or entities by an organization, company, or public entity. A fundraising activity does not include a live, public performance by an individual or group of individuals for which money is received in  solicited or unsolicited gratuities.

"Individual," a natural person, living or dead.

"Likeness," an image, painting, sketching, model, diagram, or other clear representation, other than a photograph, of an individual's face, body, or parts thereof, or the distinctive appearance, gestures, or mannerisms of an individual.

"Minor," a person under the age of 18 whose principal place of residence is in the commonwealth.

"Name," the actual or assumed name, or nickname, of a living or deceased individual that is intended to identify that individual.

"Person," any natural person, firm, association, partnership, corporation, joint stock company, syndicate, receiver, common law trust, conservator, statutory trust, or any other concern by whatever name known or however organized, formed, or created, and includes not-for-profit corporations, associations, educational and religious institutions, political parties, and community, civic, or other organizations.

"Personality," any individual whose name, voice, signature, photograph, or likeness has commercial value, whether or not that individual uses his or her name, voice, signature, photograph, or likeness on or in products, merchandise, or goods, or for purposes of advertising or selling, or solicitation of purchase of, products, merchandise, goods, or services.

"Photograph," any photograph or photographic reproduction, still or moving, or any videotape, online or live television transmission, of any individual, so that the individual is readily identifiable.

"Signature," the one handwritten or otherwise legally binding form of an individual's name, written or authorized by that individual, that distinguishes the individual from all others.

"Vlogger," an individual or family that creates video content in exchange for

compensation, and includes any proprietorship, partnership, company, or other corporate entity assuming the name or identity of a particular individual or family for purposes of that content creation.

Section 2. (a) A vlogger meeting the criteria under section 1 of this chapter must compensate the vlogger's minor child whose likeness, name, or photograph constitutes the video content meeting the criteria in section 1 of this chapter, in accordance with subsection (b) of this section.

(b) This section applies to a vlogger meeting the following criteria at any time within the previous 12-month period:

(i) The number of views received per video segment on any internet platform or network met the platform or network's threshold for generation of compensation;  or

(ii) (A) The vlogger received actual compensation for video content equal to or greater than $0.10 per view; and

(B) At least 30 percent of the vlogger's compensated video content produced within a 30-day period included the likeness, name, or photograph of the vlogger's minor child. Content percentage is measured by the percentage of time the likeness, name, or photograph of the vlogger's minor child visually appears or is the subject of an oral narrative in a video segment, as compared to the total length of the segment.

(c) A vlogger meeting the criteria in subsection (b) of this section must set aside gross earnings on the video content including the likeness, name, or photograph of the vlogger's minor child in a trust, to be preserved for the benefit of the minor upon reaching the age of majority, according to the following distribution:

(i) Where only one minor child meets the content threshold described in subsection (b)(ii) of this section, the percentage of 20 total gross earnings on any video segment including the likeness, name, or photograph of the vlogger's minor child that is equal to or greater than the content percentage that includes the minor child as described in subsection (2) of this section; or

(ii) Where more than one minor child meets the content threshold described in subsection (b)(ii) of this section and a video segment includes more than one of those children, the additive percentage described in (i) of this subsection for all minor children in any segment must be equally divided between the children, regardless of differences in percentage of content provided by the individual children.

Section 3. (a) Upon the age of majority, any individual to whom as a minor child section 2 of this act previously applied may request the permanent deletion of any video segment including the likeness, name, or photograph of the individual from any internet platform or network that provided compensation to the individual's parent or parents in

exchange for that video content.

(b) An internet platform or network must take all reasonable steps to permanently delete the video segment for which a request described in subsection (a) of this section has been made.

(c) Any contract with an internet platform or network for the exchange or use of video content that would reasonably be anticipated to include greater than a de minimis use of a vlogger's minor child must include notification to the internet platform or network of the minor child's future rights as provided in this section.

Section 4. (a) For individuals, except to the extent that the individual may have assigned or licensed such rights, the rights protected in this chapter are exclusive to the individual, subject to the assignment or licensing of such rights, during such individual's lifetime and are exclusive to the persons entitled to such rights for a period of ten years after the death of the individual except to the extent that the persons entitled to such rights may have assigned or licensed such rights to others.

(b) For personalities, except to the extent that the personality may have assigned or licensed such rights, the rights protected in this chapter are exclusive to the personality, subject to the assignment or licensing of such rights, during such personality's lifetime and to the persons entitled to such rights for a period of seventy-five years after the death of the personality except to the extent that the persons entitled to such rights may have assigned or licensed such rights to others.

(c) The rights granted in this chapter may be exercised by a personal representative, attorney-in-fact, parent of a minor child except as limited in section 3 of this act, or guardian, or as authorized by a court of competent jurisdiction.