The General Laws are hereby amended by inserting after chapter 93L the following chapter:-

CHAPTER 93M

USE OF CHATBOTS BY COMMERCIAL ENTITIES

Section 1. Definitions

As used in this chapter, the following words shall, unless the context clearly requires otherwise, have the following meanings:-

"Chatbot", an automated program designed to simulate conversation with human users whether through the use of generative artificial intelligence or other similar technology. Such a program may use audio, visual, or textual methods, or a combination thereof, to communicate.

Section 2. Clear disclosure of chatbots

Any commercial entity deploying a chatbot shall clearly and conspicuously disclose to the person with whom the chatbot interacts that the person is interacting with a chatbot and not a human.

Section 3. Representations made by chatbots

Interactions with, including but not limited to any information or representations provided by, a chatbot deployed by a commercial entity shall have the same legal force and effect as interactions with a person employed by, or acting as an agent of, the commercial entity.  Use of a disclaimer shall not constitute a defense under this chapter, chapter 93A, or any other cause of action under the laws of the commonwealth.

Section 4. Enforcement

In addition to any other remedies that may be available, a violation of this chapter shall be deemed to be an unfair method of competition and an unfair or deceptive act or practice in the conduct of trade or commerce in violation of section 2 of chapter 93A