Section 314. As used in sections three hundred and fifteen through three hundred and eighteen, inclusive, the following words and phrases shall, unless the context otherwise requires, have the following meanings:?
''Appliance'', an air conditioner, refrigerator, freezer or refrigerator-freezer which is not used or secondhand;
''Class of appliances'', all appliances performing similar functions;
''Consumer'', a person who purchases an appliance for use by himself or others and not for resale as a new appliance;
''Deputy director'', the deputy director of standards;
''Director'', the director of consumer affairs and business regulation;
''Subclass of appliances'', those appliances within a class of appliances which are determined by the secretary to be comparable in size, capacity or capability.